For Timesheets Magazine, an online publication created by Toggl, we designed a playful brand identity that reflects its innovative spirit. The logo, featuring two dots reminiscent of old school clock alarms, adds a touch of whimsy. With two editions—one for Berlin and one for London—each featuring interviews with six innovators, we developed a versatile brand identity that adapts to the personalities of each. Unique typography and color schemes are associated with each innovator, allowing for dynamic and engaging visual storytelling across the magazine.