For Nicoletti Contemporary, an art gallery in London, we designed a versatile brand identity that reflects the ever-changing nature of contemporary art. Our goal was to create a visually dynamic aesthetic that seamlessly adapts to the diverse works showcased by contemporary artists. The identity is flexible, allowing it to transition between different aesthetics to complement the artwork rather than overshadow it. Additionally, we integrated digital versions of the gallery space on the website, providing visitors and artists with the opportunity to translate physical exhibitions into the digital realm.