For Aesthetnik, a Berlin-based photographer with a minimalist approach, we designed a brand identity that adapts and contrasts with his work. Given his frequent use of white or black tones in his photography, we created a website feature where the background transitions from white to black when the pointer goes below 50 percent of the window height. This dynamic background shift enhances the presentation of his work, allowing it to stand out in a different way and creating an immersive viewing experience for visitors.