![](https://framerusercontent.com/images/kBd5A59Ej51V82MeyPOsl5LUM4.jpg)
For The Sodium Ranch, a lighting and grip equipment firm in New York, we implemented a bold brand identity strategy to maximize their visibility on various production locations. The concept revolves around three distinct logo interpretation, each assigned to a background color: red, black, or white. These logos are prominently displayed at maximum size and multiplied across all supports, whether it's trucks, lamps, or bags, ensuring a loud and impactful presence wherever their products are used.