For Matière Noire, a spatial design studio based in Paris, the goal was to craft a brand identity that embodies the concept of "Dark Matter." Inspired by the elusive nature of dark matter, we created an interactive system where elements appear and disappear throughout the identity, symbolizing its presence despite being unseen. The overall brand identity maintains a dark and mysterious aesthetic, allowing the images of their work to stand out or merge with the enigmatic background, reflecting the studio's unique approach to spatial design.